Did you know that LinkedIn is really a large database for recruiters? Write your profile for the algorithm, not the human. You want to appear when recruiters search for the job titles and skills relevant to the role you want to have next.
This was the main learning from my interview with Kristof Schoenaerts, a senior-level recruiter who studies how search firms use LinkedIn when they hire key staff.
He will give you more insights on the real business model for LinkedIn: recruiters paying Microsoft to search for high-quality candidates like you.
Learn how to:
Optimize your profile using the Golden Formula
Create an About section that speaks to your next role
Use keyword stuffing to highlight searchable hard skills
Skip sections that neither LinkedIn nor recruiters look at
Want to learn more and hear all of Kristof’s secrets? Watch the full video. While you’re doing that, I’ll be updating my LinkedIn profile to follow his advice.
